I am actually very curious about this (and since you work for one).Why will advertisers pay for space on a page in the real world and not in the virtual one? This is the thing that I can't figure out. Newspapers were fine - if anything ads can be better now. They can have color, animation, and even be targeted to the user.Why is that not viable coming from the old model? They used to pay for ads that didn't move, weren't targeted, and they got no meaningful feedback from. I did some work at a newspaper (long ago now) and the money you paid for your subscription didn't even cover the gas required to drive it to your house. It was merely there to try to asure the advertiser that people were in fact reading their newspapers (since they paid for it).It seems like every aspect of the business would be better... so what gives?